Kris Sowersby:
Graphic designers love Helvetica. Type designers hate it. Both are broad generalisations but I’m taking it as gospel. I’ve been around the traps for a couple of decades; it’s pretty much the attitude I encounter time and time again. I myself vacillated for 20 years between “detesting” Helvetica “because of its authority” and “everything set in [it] is saying exactly the same thing”, to admiring Experimental Jetset’s longstanding dedication to their “mother tongue”.