antiorario

Basic illiteracy of the day

In advertising, journalism, and everyday speech, the Italian verb cliccare is used to convey any of the following meanings (only one of which is legitimate):

  • to click
  • to enter a URL in a browser’s address bar
  • to google something
  • to visit a website and enter something in a search field
  • to visit a website and find what you’re looking for, as if by magic.

Just last night I was walking by the local offices of right-wing party, and a badly typed sign on their window said “Go to YouTube and click on [name of the party].” I had no idea YouTube had a specific section dedicated to them on its front page.